Tag: emotional branding

If we talk about the oldest and most successful way to connect to your potential target audience then it has to be through cold calling. If we elaborate cold calling, it comprises of 2 simple steps: You first build a list of potential clients & customers who are your target audience. You design this list […]

The contemporary customer wants something different. He just doesn’t want targeted ads and campaigns, he wants stories. Stories that could build a human connection. Moreover an emotional connect. Consumers are upgrading and want to live in a realistic world & marketplace. A marketplace/platform which is ad-free and derives some or the other benefit for everyone. […]